VIETNAM, December 23 – Online shopping. Cross-border e-commerce is becoming a good solution for export businesses to maintain business operations and develop sustainably.— VNA/VNS Photo Mỹ Phương
HÀ NỘI — In the context of the COVID-19 pandemic, cross-border e-commerce channel is opening a ‘green stream’ to bring Vietnamese goods to the world, unlocking the potential of a new sales channel in international trade and contributing to development of the Vietnamese digital economy.
Cross-border e-commerce is becoming a good solution for export businesses to maintain business operations and develop sustainably.
It is also a new opportunity to help e-commerce models gradually associate with import and export activities, becoming a new export channel, supplementing traditional export channels and expanding the customer base.
Not missing this trend, the Government issued Decision No 645/QĐ-TTg dated May 15 last year, approving the National E-commerce Development Master Plan for 2021-2025.
One of its key components is promoting an e-commerce application to support key export industries and expand consumption of domestic goods and promote e-commerce development in numerous localities.
These include building national pavilions on some of the world’s major e-commerce platforms, organising Vietnamese stalls that gather prestigious brands with highly localised content recognised by Vietnamese government and State management agencies, and enhancing major e-commerce platforms for Việt Nam and the world.
Domestically, the positive signals from “Việt Nam Online Store” have provided a solid foundation for building a programme to bring Vietnamese goods to foreign markets through cross-border e-commerce.
In particular, the successful pilot export of Bắc Giang lychees through the cross-border e-commerce channel co-operated by the Việt Nam E-commerce and Digital Economy Agency (iDEA), Ministry of Industry and Trade, and Viettel Post in this year’s lychee crop marked an important milestone for Việt Nam’s e-commerce industry in bringing high-quality fresh agricultural products to foreign markets with strict international standards.
Following that success, iDEA held a press conference to announce the programme “Việt Nam National Pavilion” on the Chinese JD.com e-commerce platform at the end of last month.
The JD platform is the second largest e-commerce company in China, following Alibaba.
The national pavilion symbolises Vietnamese products, and is the first Vietnamese goods space on an international e-commerce platform and in China.
To operate the pavilion, Viettel Post accompanies iDEA in supporting manufacturing and exporting enterprises as well as operation and logistics and consulting in foreign markets, such as China, Japan, the EU and the US.
Accordingly, Vietnamese exporters …….
