Black Friday e-commerce sales expected to approach $9 billion even as the power of major shopping days falls – MarketWatch
Adobe Analytics forecasts Black Friday e-commerce sales between $8.8 billion and $9.6 billion, though the group says the pull of major shopping days is starting to fall.
Shoppers spent $5.1 billion on Thanksgiving Day, the low end of the expected range of $5.1 billion to $5.4 billion. Still, shoppers spent an average of $3.5 million per minute.
“In the midst of a holiday shopping season characterized by inflation, weaker discounts, and widespread product shortages, it’s noteworthy that U.S. online spending has already racked up over $75 billion to date in November,” said Tayl…….